EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM | Page 2

growth of the industry in all aspects. There are more
opportunities for mergers and acquisitions
in this industry. Merger and acquisition provide a better
opportunity for the companies to grow
faster. It increases the competitiveness in the market (Deloitte,
2015).
Many applications are created by various e-commerce and other
retailers to promote their
sales. These applications are increasing the overall demand for
the technology among people and
business. There are several facilities being provided by these
technology companies to support
the business of other industry. It has increased the dependency
on the technology industry. It is
easy to enter into this industry since it is in a growth phase and
the demand for this industry will
always remain high.
Structural-conduct-performance model:
Structural:
Technology in an industry constantly changes so innovation will
always be pivotal for a
company in this industry. Modern technology is launched every
day in this industry.
Every EXTERNAL REPORT ON APPLE, INC. 3 company in
this market is proactive and
they adapt when they observe change. The technology