EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM | Página 10

Typically, other companies in the same sector as Apple build more of a variety which could eventually lead to that company being a threat to Apple. Opportunities: There are more opportunities for growth in the business (Csimarket.com, n.d.). Apple has not effectively entered in many markets around the world like their competitors. Entering into a demanding market with an appropriate technique will allow them to rise as a market leader. Good opportunities exist in the evolving economy for Apple. Modernization, creativeness, and designing products of Apple have established alertness in the industry. A simple modification in the marketing strategy in new market and pricing will allow the company to expand. Key Success F actors: Product design and innovation are the inevitable key success factors for the industry. Products manufactured must be easily accessible and usable by the users. If a company manufactures a product with more features but difficult to use then, such products will not be accepted by the customers. Simple technology on every product or a brand is a must, and it should have uniqueness to be distinguished from others.