EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM | Page 11

Demand and growth in the industry is high. The new innovative
idea at a competitive
price will get more attention. Assurance in this industry lies in
the new innovative technology
and next-generation technology. Many industries are dependent
on this industry for their
business development and promotion. Flexibility in the
organization structure is essential to
sustain in the market. Managing and retaining talent is an
important key success factor.
EXTERNAL REPORT ON APPLE, INC. 9 Evaluation of
current strategies:
Apple has a strong brand power and customer loyalty. Employee
recognition is high in
Apple. Dynamic capabilities of the company include their
patents, operating efficiency, and the
financial strength (Teece, 2013). Adaptability is a major
capability of the company that enables
them to gain great success in the competitive business
environment. It clearly indicates that the
resources, the capability of knowledge and the adaptability to
the new technology made the
company more reliable.
Apple always focuses on providing unique and innovative
product to the customer that
will satisfy the various requirements of the people. Apple’s
proactive understanding and