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evaluation of external environment makes them stay ahead of others and face external challenges in an effective. Apple plan to enter into the new developing market and pricing strategy will enable them to face the competition in an effective manner (Kunze, 2015). Conclusion From January 3rd, 1977 to now, Apple Inc. has become one of the best companies in the industry. The company has expanded its product lines by creating new devices as well as reinventing its current products. Apple's unique and innovative products have helped with its success. EXTERNAL REPORT ON APPLE, INC. 10 References Chen, L. (2015, May 11). The World's Largest Tech Companies: Apple Beats Samsung, Microsoft, Google - Forbes. Retrieved from apple-beats-samsung-microsoft-google/ ComScore. (2015, May 7). ComScore Reports March 2015 U.S. Smartphone Subscriber Market Share - ComScore, Inc. Retrieved from US-Smartphone-Subscriber-Market-Share Csimarket.com. (n.d.). Technology Sector Revenue Growth Rates, Income Growth Rates CSIMarket. Retrieved from http://csimarket.com/Industry/Industry_Growth.php?