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Looking Beyond 2029
This strategy marks the beginning of the next chapter for Experience UK.
By 2029 we expect the organisation to be recognised not simply as a membership association, but as the leadership organisation championing one of the United Kingdom’ s most important economic sectors.
Our success will not be measured solely by membership numbers or events delivered.
It will be measured by the wider impact we help create.
The businesses we help grow. The partnerships we enable. The investment we help attract. The places we help transform. The careers we help create. The international opportunities we unlock. The influence we achieve with government.
And ultimately, the contribution we make towards strengthening one of the UK’ s most valuable and dynamic economic sectors.
As the experience economy continues to evolve, Experience UK will continue to evolve with it— connecting people, championing excellence and creating opportunities that benefit our members, our communities and the wider economy.
Together, we will continue to connect people, champion British excellence and create opportunities that grow not only our members, but the UK experience economy itself.
Because when experiences thrive, communities flourish, businesses prosper and the economy grows.
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