EXPERIENCE UK STRATEGY 2027 | Page 22

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Experience UK in Action

Case Study One InnovateX
InnovateX demonstrates Experience UK’ s ability to convene businesses, government, investors and industry leaders around the future of the experience economy.
By creating a flagship annual forum, Experience UK is establishing a platform for collaboration, innovation and thought leadership while strengthening commercial opportunities for members.
‘ Together, we will continue to connect people, champion British excellence and create opportunities that grow not only our members, but the UK experience economy itself.’
Case Study Three UK Pavilions
Working with the Department for Business and Trade, Experience UK has successfully positioned British businesses on the international stage through coordinated UK Pavilions at major global exhibitions.
These programmes have strengthened the UK’ s reputation while creating valuable commercial opportunities for members.
Case Study Four Universal UK & Puy du Fou UK
The emergence of major destination developments demonstrates the increasing importance of the experience economy to the UK’ s future prosperity.
Experience UK will play a proactive role in supporting supply chain engagement, skills development, collaboration and knowledge sharing to maximise the long-term benefits of these investments.
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Case Study Two Experience Talks
Experience Talks provides a mechanism for engaging directly with members, policymakers and regional stakeholders.
The programme enables Experience UK to gather intelligence, influence policy and identify practical solutions to challenges affecting the sector.
‘ As the experience economy continues to evolve, Experience UK will continue to evolve with it— connecting people, championing excellence and creating opportunities that benefit our members, our communities and the wider economy.’