EXPERIENCE UK STRATEGY 2027 | Page 24

OUR VISION

To maximise the economic, cultural
and social contribution of the UK’ s experience economy.
OUR PURPOSE
To connect, champion and grow the UK experience economy.

FOUR MARKET PILLARS

ATTRACTIONS & LEISURE
MUSEUMS, HERITAGE & CULTURE
LOCATION-BASED ENTERTAINMENT
PLACES & DESTINATIONS

SEVEN STRATEGIC PRIORITIES

Influence & Advocacy
Membership & Community
Trade & International Growth
Research & Insight
Events & Convening
Skills & Future Talent
Organisational Sustainability

STRATEGIC OUTCOMES BY 2029

500 + Members
£ 700k + annual turnover
Nationally recognised sector leadership
Stronger government influence
Expanded international programmes
A thriving domestic & international network
Greater economic contribution from the UK experience economy
24