STRATEGY PRIORITY THREE Trade & International Growth
OUR AMBITION
To position the United Kingdom as the world’ s leading exporter of experience economy expertise. The UK’ s reputation for creativity, innovation and technical excellence creates significant international demand for our members’ products and services. Experience UK will continue working closely with the Department for Business and Trade, British Embassies, Consulates and strategic partners to help members identify opportunities, enter new markets and build international relationships. International activity will continue to focus on markets offering the greatest opportunity for members while ensuring activity complements our domestic priorities.
Our Priorities
• Europe • Middle East
• North America • Asia-Pacific
Key Programmes
• UK Pavilions • Trade Missions
• Hosted Buyer Programmes
• Market Intelligence
• International Networking
• Overseas Conferences
Success Measures
• More than 250 businesses supported annually.
• Six major international activations each year.
• Increased participation across priority markets.
• Measurable commercial outcomes for participating members.
STRATEGY PRIORITY FOUR Research, Insight & Thought Leadership
To become the UK’ s most trusted source of insight on the experience economy. High-quality research strengthens decisionmaking. It influences policy. It supports investment. It demonstrates economic impact. Experience UK will significantly expand its research programme to provide members, government and investors with the evidence needed to support future growth.
Key Initiatives
• State of the UK Experience Economy.
• Experience Index.
• International Market Reports.
• Member Benchmarking.
• Economic Impact Studies.
• Policy Papers.
Success Measures
• Annual flagship publication.
• Increased citations by government and industry.
• Growth in research partnerships.
• Increased media coverage.
OUR AMBITION
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OUR AMBITION
To deliver the UK’ s most influential programme of experience economy events. Experience UK has become recognised for bringing together diverse organisations that would not otherwise meet. Over the next three years we will expand our programme to create more opportunities for networking, collaboration, learning and commercial growth. InnovateX will become our flagship event, supported by Experience Talks, webinars, trade missions, networking events and international programmes.
Key Programmes
• InnovateX • Experience Talks
• UK Pavilion Networking
• Regional Events
STRATEGY PRIORITY FIVE Events & Convening Power
• International Missions • Executive Roundtables
Success Measures
InnovateX attendance: 2027 – 400 2028 – 500 2029 – 600 + Annual programme:
• 25 + member events. • Regional representation.
• Increased international participation.
• Higher sponsor engagement.