13
Strategic Priorities- Delivering our vision.
The following strategic priorities will guide Experience UK’ s work throughout the period 2027 – 2029.
Together they provide a framework for decision-making, investment and programme development while ensuring every area of activity contributes towards our overarching ambition of maximising the economic contribution of the UK’ s experience economy.
STRATEGY PRIORITY ONE Influence & Advocacy.
OUR AMBITION
To establish Experience UK as the recognised leadership organisation and trusted voice for the UK’ s experience economy.
As the sector continues to evolve, Experience UK has an increasingly important role to play in influencing policy, championing the industry’ s economic contribution and ensuring the experience economy has a strong voice within government, investment and public debate.
We will work proactively with government departments, devolved administrations, local authorities, investors and strategic partners to raise awareness of the sector’ s importance and advocate for policies that support sustainable growth.
This includes demonstrating the experience economy’ s contribution to economic growth, regeneration, tourism, exports, skills and innovation.
Our Priorities
• Establish Experience UK as the recognised voice of the experience economy.
• Build stronger relationships across government.
• Increase policy engagement.
• Expand thought leadership.
• Improve media profile.
• Champion the sector’ s economic contribution.
Success Measures
• Annual publication of the State of the UK Experience Economy Report.
• Launch of the Experience Index.
• Increased ministerial and senior official engagement.
• Growth in national media coverage.
• Invitations to contribute to government consultations and policy development.
15
OUR AMBITION
To build the UK’ s most connected and collaborative experience economy community. Membership is more than a subscription. It is a community of organisations committed to strengthening the experience economy through collaboration, knowledge sharing and commercial opportunity. Experience UK will continue to improve member value by providing more targeted engagement, stronger sector representation and increased opportunities to connect with partners, clients, investors and government. We will place equal emphasis on recruitment and retention, recognising that long-term engagement is the strongest measure of member satisfaction.
Our Priorities
STRATEGY PRIORITY TWO Membership & Community
• Grow membership to more than 500 organisations.
• Improve member retention.
• Strengthen onboarding.
• Increase member engagement.
• Expand member benefits.
• Create stronger opportunities for collaboration.
Success Measures
• Membership exceeds 500 organisations.
• Annual retention exceeds 90 %.
• Increased member satisfaction.
• Growth across all membership communities.
• Increased participation in events and Steering Groups.