EXPERIENCE UK STRATEGY 2027 | Page 14

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Steering Groups- Turning Expertise into Action

Experience UK’ s Steering Groups provide the organisation with direct access to industry expertise, ensuring our programmes remain relevant, responsive and member-led.
Rather than acting as governance bodies, the Steering Groups are designed to be centres of knowledge, innovation and collaboration.
They will help identify emerging trends, shape programmes of activity, support advocacy work and provide valuable insight into the challenges and opportunities facing different parts of the sector.
Proposed Steering Groups
• Experience Creators
• Operators
• Museums, Heritage & Culture
• Location-Based Entertainment
• Places & Destinations
• Future Talent( to be established as the programme develops)
The Executive Board will retain overall responsibility for governance, strategy and financial oversight, while Steering Groups will provide specialist advice and sector intelligence.
This structure enables Experience UK to remain agile, connected and representative as the organisation continues to grow.
Experience UK will continue diversifying income, strengthening governance, investing in people and improving systems to ensure the organisation remains financially resilient and operationally effective.
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