OUR AMBITION
To help develop the workforce that will shape the future of the experience economy.
Major developments such as Universal UK and Puy du Fou UK will create unprecedented demand for skilled professionals across every part of the experience economy.
Experience UK will work with education providers, employers and government to strengthen talent pipelines, promote careers and encourage greater collaboration between industry and education.
Priorities
• Future Talent Programme.
• University engagement.
• Careers promotion.
• Apprenticeships.
• Skills advocacy.
Success Measures
STRATEGY PRIORITY SIX Skills & Future Talent
• Increased education partnerships.
• Greater student engagement.
• Industry-led skills initiatives.
• Recognition as a sector leader in workforce development.
STRATEGY PRIORITY SEVEN Organisational Sustainability
To build a resilient, financially sustainable organisation capable of supporting the sector for decades to come. Long-term impact depends upon organisational strength. Experience UK will continue diversifying income, strengthening governance, investing in people and improving systems to ensure the organisation remains financially resilient and operationally effective.
Financial Ambitious
Year
Revenue Target 2027 £ 500,000 2028 £ 600,000 2029 £ 700,000 +
Income Streams
• Membership • Sponsorship
• Events • International Programmes
• Research • Publications
• Consultancy • Strategic Partnerships
Success Measures
• Sustainable revenue growth.
• Diversified income.
• Strong reserves.
• Effective governance.
• High-performing team.
• Improved digital systems.
OUR AMBITION
Bringing it all together.
These seven priorities are not standalone initiatives— they are interconnected. Growth in membership strengthens our influence. Research informs policy and advocacy. Events create partnerships that generate trade opportunities. International activity enhances Britain’ s global reputation while supporting domestic growth. Investment in skills ensures the sector has the talent needed to meet future demand.
Together, these priorities provide Experience UK with a clear and coherent framework for delivering meaningful value to members while maximising the contribution of the experience economy to the UK’ s prosperity.
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Experience UK is recognised as an influential leadership organisation shaping national conversations around the experience economy.