LIVE EVENTS
Apple VR
Companies like Niantic and Pixelynx are pioneering the way in advancing the capabilities of AR . Pixelynx is working with Niantic to enhance its famous ‘ Pokémon Go ’ technology and create interactive live experiences for music fans .
These enhancements can affect user experiences live from our homes too . Karate Combat , - an up-and-coming martial arts league is experimenting with hybrid storytelling to give its digitally viewed live tournaments an entertaining twist . Viewers can watch fights taking place in the desert , underground , or even on a spaceship , as the live audience watches from the original venue .
AI Machine-Based Creativity and Personalisation Artificial intelligence isn ’ t new , but its incorporation into the live events sector is becoming more prominent by the day . As prompt-based services like Midjourney and Chat GPT take the world by storm , creatives are leveraging the power of more enhanced AI algorithms to create unique , culturally positive content in the form of art , music , prose , and more . Even The Department is incorporating AI into much of our creative processes ; developing powerful , thought-provoking renders to immerse our clients in the story behind the premise .
Although question marks surrounding legalities , IP , and copyright remain , the opportunity to experiment with creativity through AI is endless .
The marketing world is crying out for experiences that deliver bigger reach , and more persistent engagement . So , we in the live events sector have a unique opportunity to create unforgettable experiences that leave a lasting impression on our audiences . The technologies are already here , so embracing these emerging trends will enable this industry to continue pushing the boundaries of what ’ s possible in the immersive marketing space .
Hamish Jenkinson , Founder and CEO at The Department www . the-department . co . uk
Pixelynx Examples experienceuk . org 19