IC
RP
CV
TM
DW
Terry Monkton
With a flair for new product concept , visualisation and development , Terry has overseen the growth at Simworx , with over £ 100million of sales orders generated to Theme Parks and Visitor Attractions worldwide .
Simworx are one of the world ’ s leaders in supplying award winning Media Based Attractions , involving dynamic motion bases , robotics , dark ride vehicles , flying theatres , virtual reality and huge 3D Projection systems .
Appointed in 2019 as a DIT Regional Export Champion , Terry also won EY ’ s “ Entrepreneur of the Year ”, made the Blooloop Top 50 “ Theme Park Influencers ” for the second year running and named Parkworld ’ s 2019 Manufacturers “ Industry Icon ”.
Richard Parry
After a sparkling career as a freelance writer , with work appearing in the International Herald Tribune , the Guardian , many travel publications and ( a highlight ) Judy , Richard started to help British companies export . After a stint doing economic and political risk analysis , he helped a UK consortium fail to win a major railway project in Guangzhou . Better results followed in the Gulf , where he assisted sales of sand , camels , palm trees and oil to Arab buyers . For the last few years he has been trying to convince the world that the experience economy is not a figment of Joe Pine ’ s imagination . Clubs : Arsenal , Surrey Cricket , Dallas Cowboys , Racing Club ( Buenos Aires ).
Ian Clappison
For the last 25 year ’ s Ian has worked with both media owners and clients to unlock the potential to grow brands in key marketing verticals , including international trade and the attractions industry . He has a detailed knowledge of the media landscape , and is surrounded by a team of experts , who collectively create and develop media platforms and campaigns that are impactful , and enable brands to reach their full potential . In addition to the development of the Experience UK brand , Ian also runs Collab Inc ., a specialist marketing agency that delivers campaigns for both suppliers to , and operators of , visitor attractions .
David Willrich
David has more than 40 years ’ experience in the museum and visitor attraction sector , beginning his working life in the National Motor Museum Beaulieu ’ s Audio-Visual Department in 1977 . The industry guru then went onto found DJW in 1986 , who ’ ve gone onto partner with some of the most prestigious visitor experiences internationally .
As well as serving as Director at DJW , David has been actively involved with the Themed Entertainment Association ( TEA ), serving as President of the European and Middle Eastern Board and most recently , elected the international TEA President in 2016 .
TS
Tony Sefton
Tony has over 25 years ’ experience of the leisure industry starting as a mechanical engineer designing fairground rides and then becoming an internationally renowned leisure analyst and business recovery specialist for theme parks , attractions , museums and resorts . Tony has worked across a diverse range of clients including , FIFA , Disney , National Trust , RSPB , Imperial War Museum , Six Flags , Dubailand , National Maritime Museum , SS Great Britain and Sentosa . He is supported by an excellent team he built up with the consulting arm of Vision XS and has completed over 150 strategic leisure projects worldwide using analytical software and data owned by Vision XS .
Charles Veal
Charles has almost 20 years ’ experience creating compelling membership propositions , honing his craft as a membership and commercial expert . Through his work , Charles embraces cutting-edge technologies to enhance business operations , which in turn delivers first-class membership services . Through his stellar career , Charles has served in director and consultant roles for the Royal Society of Arts , Confederation of British Industry and Royal Pharmaceutical Society just to name a few . Charles was approached by Experience UK in 2021 to serve as Operations Board Member .
Advisory Board
The Experience UK Advisory Board is chaired by Terry Monkton , CEO Simworx , it comprises of senior leaders and influencers from the experience economy sector , ensuring that the sectors our members operate in are truly represented . Our board provides a vital link between Experience UK , the sectors we serve and HMG through the Department for International Trade . It meets several times a year to share ideas , thoughts and opinions on how to best promote UK products and services , and to agree on strategies to be implemented by Experience UK which enables members to thrive , not only in specific industry sectors , but in both established and emerging markets around the world .
12 experienceuk . org