Experience UK Guide 2022 | Page 11

Experience UK Annual Guide Foreword .

I

t ’ s a pleasure to open the 2022 edition of the Experience UK Annual Guide . Experience UK is Britain ’ s flagship trade body which represents the wealth of companies who supply a diverse range of products and services to the global museum and attraction sector
The purpose of the Guide is to give governments , investors , operators and buyers from all around the world an easy-to-navigate tool of some of the UK ’ s leading Experience Economy suppliers , who each boast an innovative offering which is ready to breakground in the sector globally .
Whether you ’ re on the hunt for an architect , themed attraction designer , fitout company , visitor app specialist and / or everything in between you will find plenty of information in the Guide . The majority of the featured companies have partnered with some of the most prestigious museum and attraction names globally , and by being showcased in the Guide , are ready to further expand their footprint into new territories .
The last two years have been particularly turbulent for the sector , and as restrictions continue to ease and the world opens up , museums and attractions are returning to a ‘ new normal ’. It ’ s a delight to see how this is restoring new confidence into the visitor experience world , and with the emerging new trends , it feels as if we are reaching a new era for the sector , leaving plenty of opportunities for UK Experience Economy companies to harness .
The UK ’ s Creative Industries are highly respected for their storytelling expertise , ground-breaking innovation , cutting-edge technologies and empathy of cultural values . This allows them to be valued as a priority market for other nations to do business with .
I do hope the Guide provides you with a wealth of insight and information which helps to secure your next business partner .
Enjoy the read !
Best wishes , Vanessa King , Editor
experienceuk . org
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