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The reimagined Market Hall Museum Shop immerses guests into the values and heritage of the overall visitor experience
devised and a brief created and managed to source a suitable design and shopfitting partner . Range planning ( customer persona-led ) was followed by visits to trade shows and a creative process that produced an authentic product offer and an overall experience that we define as Ambience : delivered through all five senses , and meeting our sixth sense test , where all the elements are aligned to deliver the value proposition .
The result is an exciting retail experience , with sales exceeding targets , and a perfect complement to the adjacent cafe , turning the museum into a repeat destination , reaching new audiences and , as importantly , infusing the team with passion for the concept .
The new retail space aims to connect with new audiences in partnership with www . stephenspencerassociates . com
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