UpFest Ltd
Driving football using cultural instillations
UpFest Projects thrives on using culture to animate cities and drive visitor numbers to interesting spaces . Along with hosting Europe ’ s flagship Urban arts festival , the creative footfall and placemaking specialist has delivered some of the largest art murals in the UK .
UpFest ’ s core aim of bringing engaging culture to the high street has never been more prevalent throughout COVID 19 , when many museums and galleries were indefinitely closed and strict social distancing measures were in place .
It could appear the last 10 years of UpFest ’ s projects have been a rehearsal for COVID safe experiences .
The team created public art instillations across town centres , established placemaking initiatives and conducted projects with social purpose - using super-sized murals , floor paintings , sculpture trails and anamorphic art .
Tapping into COVID reopening and social distancing projects , UpFest partnered with Bristol BID , Plaster Communication and Visit Bristol on the award-winning Bristol Together campaign .
Carried out through Summer 2020 , UpFest helped to create a captivating series of more than 300 three-metre hearts across the city ’ s green spaces .
The vision was to encourage the public to safely gather while supporting local businesses . As expected , the wholesome initiative attracted worldwide attention and was later used by a BID in Singapore .
Anamorphic Love - UpFest installed vinyl optical illusions at Cabot Circus Shopping Centre
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