EXPERIENCE magazine #02 02 EXPERIENCE magazine GENNAIO 2020.. | Page 31

Doubling Subscriber Numbers for 2020 Accessing the power of influencers on social media to attract more traffic to the website. The next step is to decide what metrics matter to you. Below are some metrics you can start with: 1. Follower growth – the number of people you have reached 2. Influencer report – the influential people in your network 3. Volume of posts – the number of times you have shared content 4. Reach rate – the number of users who have seen your post 5. Total engagement – how much interaction each post generated 6. Engagement per follower – engagement each post generated 24