Making Use of Paid Campaigns
Getting users to participate in the campaign by offering incentives..
"Our followers appreciate the images that go along with the
content. According to them, images encourage more views."
Before even typing your report, first take the time to consider who the report is for. One good
rule of thumb to remember is that the higher up the stakeholder is in the organizational ladder,
the more succinct the report needs to be.
With the myriad of metrics social media marketers have access to, it’s tempting to drown your
audience in numbers. While figures aren't bad per se, you do have to make sure that these are
relevant to the role of those receiving the report. Strive to tell the story behind the numbers by
including learnings or insights.
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