EXPERIENCE magazine #02 02 EXPERIENCE magazine GENNAIO 2020.. | Page 29

New Content for the Website Top networks that can support our brand image. "Our followers appreciate the images that go along with the content. According to them, images encourage more views." With the ubiquity of smartphones nowadays, we cannot deny the huge impact of social media in driving consumer behavior. That’s why brands both big and small tap digital platforms in a bid to capture market share. But being online simply isn't enough—brands need to have insights of their consumers’ online behavior, and use that data to drive revenue for their business. This is where social media reports come in. By tinkering with some data points here and there, social media marketers can tell middle managers and top- level executives how their brands are perceived by their customers. More than just the numbers, digital marketers must also create a concise yet effective social media report that is meaningful for all stakeholders involved. 22