EXPERIENCE magazine #02 02 EXPERIENCE magazine GENNAIO 2020.. | Page 28

The Role of Advertisement Giving the brand website a facelift for visual appeal, and easy navigation.. Still not sure how to present your data? Here are some types of social media reports: 1. Daily dashboard – This report takes note of spikes of activity for the social media team to respond to trends quickly. 2. Weekly KPI report – A weekly snapshot of your most important KPIs in comparison to the previous week, and the corresponding week from the previous year 3. Monthly roll-up report –This is a more objective report for management covering a longer period of time. 4. Quarterly strategy review – Here, the focus is less on the numbers and more on actions, prioritization, and goal- setting. 21