Social Referral Traffic
What brings traffic to websites? A short report on strategies employed to attract more followers.
Whether you choose to have a monthly or quarterly report, there are some tips you can learn to
help your report shine. First is to make the report relevant to your audience. Selecting the right
information from a glut of data makes a difference in supporting the goals of your team and
organization. Second, keep in mind that social media statistics don’t operate in a vacuum.
That’s why you need to relate current data to previous data. Lastly, aside from keeping it simple,
your report should always answer “so what?”
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