EXPERIENCE magazine #02 02 EXPERIENCE magazine GENNAIO 2020.. | Page 26

Returns to the Website After presenting your social media overview, you're ready to show your goals and key initiatives. Start by identifying the objectives that the team has set for the reporting period, then relate these to bigger business objectives. If the team has been embarking on key initiatives, include that here as well. Remember to keep it simple and zero in on your main goals. For context, present data in easy-to- follow charts, which present the progress you have done month to month. Doing so gives you the opportunity to show how your social media program has been improving over time, as well as how these activities are adding value to the organization. While it’s important to mention how great things are going, don't paint an overly rosy picture. Make sure to note gaps in your initiatives, and come up with an action plan on how you will address these issues the next time around. "Our posts on social media have brought more than 500 followers back to our website this month.". 19