Returns to
the Website
After presenting your social media overview, you're ready
to show your goals and key initiatives. Start by identifying
the objectives that the team has set for the reporting
period, then relate these to bigger business objectives. If
the team has been embarking on key initiatives, include
that here as well. Remember to keep it simple and zero in
on your main goals. For context, present data in easy-to-
follow charts, which present the progress you have done
month to month. Doing so gives you the opportunity to
show how your social media program has been improving
over time, as well as how these activities are adding value
to the organization.
While it’s important to mention how great things are
going, don't paint an overly rosy picture. Make sure to
note gaps in your initiatives, and come up with an action
plan on how you will address these issues the next time
around.
"Our posts on
social media have
brought more than
500 followers back
to our website this
month.".
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