Engagements per Post
The next step is to decide what metrics matter to you.
Below are some metrics you can start with:
1. Follower growth – the number of people you have reached
2. Influencer report – the influential people in your network
3. Volume of posts – the number of times you have shared content
4. Reach rate – the number of users who have seen your post
5. Total engagement – how much interaction each post generated
6. Engagement per follower – engagement each post generated
Engagement per Follower
Now that you know your audience and metrics, you can start
creating your report. Kick things off by presenting the big picture.
Give a snapshot which summarizes how you are doing across all
social media platforms. Here, you can do a health check and
assess how well these platforms are doing for the reporting
period. Remember that you don't have to jam all metrics in one
page. Make it easy for your audience by selecting just the top
three or four important metrics. Then give a few takeaways, which
lets you transition smoothly to the other parts of your report.
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