Interacting with Users
Start a forum on the website and post a link on the main page to encourage
user participation.
Now that you know your audience and metrics, you can start creating your report. Kick things off
by presenting the big picture. Give a snapshot which summarizes how you are doing across all
social media platforms. Here, you can do a health check and assess how well these platforms are
doing for the reporting period. Remember that you don't have to jam all metrics in one page.
Make it easy for your audience by selecting just the top three or four important metrics. Then
give a few takeaways, which lets you transition smoothly to the other parts of your report.
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