ARTIFICIAL INTELLIGENCE
Paid media agency Tag
Digital has said it is on course for record turnover with AI supercharging their work in exhibitions .
The Glasgow-based agency , founded by husband-andwife team Craig and Laura Davidson in May 2011 , has helped supercharge the marketing of industry-leading international events including LEAP , FEAST and CityScape KSA in Saudi Arabia , as well as IDEX in Abu Dhabi , reMind in North America , CPHI Barcelona and Brand Licensing Europe in the past 18 months .
They said the resurgence of the exhibitions industry post-pandemic had helped revenues to grow by almost 40 % YOY – with the business growing its team to more than 40 to meet demand .
The firm ’ s turnover for the financial year just ended was £ 8.5m , and it forecasts 35 % growth for the coming year . Supporting more than 2,000 events per year across more than 50 countries , they were also buoyed by the renewal of a major global contract with Informa ’ s Market and Connect divisions that will see the businesses work together until 2026 .
Early investment in AI tech , spearheaded by CTO Alex Velinov , has been key to growth they said , with Velinov ’ s expertise even seeing him become one of the foremost figures in the UK ’ s AI movement .
Laura Davidson said : “ Our success internationally has played a huge part in the growth , and our early investment in AI technology to support our
The Tag Digital team
Supercharged by AI
Tag Digital has worked with some of the world ’ s biggest exhibition organisers on some of the world ’ s biggest shows . Now they ’ ve seen AI transform their business and supercharge their marketing powers
paid advertising activity has been a key driver , particularly in relation to product diversification .
“ Innovation has always been essential to what we do and Alex and the team ’ s work to harness AI ’ s potential has supported the significant growth of our global client roster .
“ It ’ s not about AI replacing the work of people , but rather enhancing it , and it ’ s that smart , innovative use of the tech that has been crucial .
“ We ’ re excited about what ’ s possible now we ’ ve diversified our product offerings and the events world is thriving again .”
Tag Digital works with some of the world ’ s largest organisers , including
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