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Informa , Messe Frankfurt , ADNEC , Tarsus , Clarion , dmg events , RX and Media 10 .
They claim to exceed
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traditional marketing results 8:1 and have a client retention rate of 97 %, but despite early successes the agency lost
Left to right : Craig Davidson , Alex Velinov , Laura
Davidson
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more than 95 % of its revenue in the pandemic .
Velinov immersed the business in AI as the company pivoted towards data building and digital sponsorship to support its clients , retain jobs , and grow . They launched a number of new services adapted to client requirements including audience extension , data onboarding and increased programmatic capability – all driving more revenue to the bottom line .
Laura added : “ Whilst the past three years might not be what we planned for , we have learned so much about ourselves , the team and the business – the fact that we have bounced forward is testament to the resilience of the team and the creative solutions that we put in place in a challenging time . It ’ s the perfect springboard for Tag Digital ’ s continued growth .”
In a bid to further future proof the company launched its Tag Digital Academy – building out a full digital training system to enable them to take on young talent with limited experience and train them to become paid advertising professionals . Craig Davidson said : “ Paid advertising moves so quickly that it ’ s extremely difficult to learn the skills
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required outside of a business environment . We are perfectly positioned to develop young talent and help to plug major skills gaps in the UK – it ’ s really difficult to find people in this sector .
“ We hope to develop the best digital talent who have all the skills needed to help event organisers around the world navigate the rapidly evolving world of digital advertising to drive revenue and event attendance .”
The company provides continuous development on topics such as leadership , mindfulness , mental resilience and emotional intelligence , as well as a training programme on topics such as digital marketing innovations , new platform updates and commercial awareness .
In 2021 Laura and Craig were regional finalists in Ernst & Young Entrepreneur of the year awards , a unique global programme that recognises entrepreneurial achievement among individuals and companies that demonstrate vision , leadership and success — and work to improve the quality of life in their communities , countries and around the world . EN
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Summer — 23 |