Chatbot Summit Berlin |
|||||
|
include conversation intelligence , data quality tooling , data enrichment , predictive AI and content optimisation . The Content Assistant will help marketing and sales teams ideate , create , and share quality content in a matter of minutes , if not seconds , they say .
Eventex has also incorporated ChatGPT into its event management platform .
They say the integration can “ provide instant and personalised responses to attendee inquiries , reducing the workload of event staff and improving the attendee experience .”
The integrated platform can conduct post-event surveys and feedback from attendees , allowing more data-driven decisions for future events .
Cvent has also developed ChatGPT integrations into its platform - with uses including translation and
|
SEO automation .
Human interaction With ethical questions over the growth and application of AI - the value of human insight is higher than ever .
Apple co-founder Steve Wozniak has warned that AI could be ‘ used by bad people to do bad things ’. He joined 1,000 tech leaders , including Elon Musk , in calling for the training of AI systems more powerful than GPT-4 to be paused until we can “ understand , predict and control ” these powerful digital minds .
Geoffrey Hinton , widely known as one of the “ godfathers of AI ”, quit Alphabet and warned that artificial intelligence could pose a “ more urgent ” threat to humanity than climate change .
Italy banned the use of ChatGPT over privacy concerns . European Union officials working
|
“ Machines can do some of the heavy lifting , but to make business you still need interactions on a human level ”
on groundbreaking rules to govern the emerging technology were caught off guard by AI ’ s rapid rise and are now rushing to add language generation rules to new regulations .
With the failings of machine learning down to the sources of information it relies on , and its application by humans , it ’ s future application will be dependent on our interactions with it .
More than 40 % of Infleuncer Marketing Hub ’ s survey respondents agreed that even if AI took over the majority of marketing operations tasks , high-level
|
strategy and decision-making would be left for humans .
RX global head of corporate communications Nathalie Haxby points out : “ It will only be as good as the data that goes in and how it ’ s trained to respond . There ’ s still a lot of work to be done at uncovering and rooting out bias too , so it will be interesting to see how it evolves . We ’ ll have to understand what questions and prompts will work best to get something accurate and customised , but it will need human oversight for sure . So , for marketing , while it will probably automate some types of generic content in the future , the clever , creative writing and editing that is required to truly personalise a brand will become even more valuable , and so will the people doing it .”
Whilst there are vast variety of applications for machines to help streamline our processes , only humans can dream .
|
||
Summer — 21 |