Germany
Left : Hall 4 is first to go carbon neutral doesn ’ t just support business but also aligns with the environmental values of our clients and visitors ,” Dr Köckler says . “ Sustainability is increasingly becoming a decisive factor in choosing event venues , and we are proud to lead by example .”
For international exhibitors , Deutsche Messe also provides cultural guidance , helping them navigate everything from Germany ’ s waste separation policies to understanding environmental regulations like lowemission zones .
“ We want our exhibitors and visitors to have the best possible experience ,” Dr Köckler explains . “ From practical issues like waste disposal to complex visa arrangements , we are here to provide solutions that make the entire process as smooth as possible . This ensures that exhibitors can focus on what really matters – their business .”
Commitment to sustainability One significant area where Deutsche Messe AG is making strides is sustainability . As concerns about climate change and environmental responsibility continue to grow , the company has made sustainability a core pillar of its strategy .
With an ambitious goal of becoming carbon-neutral by 2035 , Deutsche Messe AG is actively working to reduce its environmental footprint , all while maintaining toptier service for its clients .
“ Sustainability is not just a buzzword for us – it ’ s a guiding principle ,” says Dr Köckler . “ Our goal is to operate responsibly , not just for today ’ s generation but for future generations . We want to make sure that our exhibitions and events have a minimal environmental impact .”
One of the key steps towards this goal has been the company ’ s commitment to sourcing 100 % of its electricity from hydropower . Additionally , Deutsche Messe AG has rolled out several sustainability initiatives under its ' Fair2Future ' programme , focusing on energy efficiency , sustainable mobility , and waste management .
Several projects are already underway to make the exhibition grounds in Hannover even more sustainable . For example , the company is installing a massive photovoltaic system on the roof of Hall 19 / 20 , which will generate renewable energy to power the venue .
Meanwhile , Hall 4 is being transformed into a pilot project for a carbon-neutral event space . The company is also planning to build a permanent electric vehicle charging park , which will support the heavy transportation needs of large events .
“ Our aim is to create a venue that
Innovation in technology Deutsche Messe AG is also leveraging cutting-edge technology to enhance the event experience . The venue has integrated a range of digital tools , including AI-driven visitor tracking systems , which help organisers understand visitor flow and improve event management . Furthermore , the use of digital outof-home displays allows for dynamic advertising and real-time updates , improving the overall engagement for attendees .
“ We are committed to bringing our venue into the digital age ,” Dr Köckler emphasises . “ Our focus on innovation means that we are constantly upgrading our technology to better serve our clients and visitors . Whether it ' s through AI-guided visitor management or enhanced digital displays , we are creating a smarter , more efficient environment for events .”
Looking ahead , Deutsche Messe AG has ambitious plans to further modernise . The company ’ s ongoing development programme will introduce more advanced infrastructure , ensuring that the Messegelände Hannover remains at the cutting edge of the global exhibition industry for years to come .
As Deutsche Messe AG continues to expand and innovate , it is clear that the company is not just adapting to the future of exhibitions – it is helping to shape it . With a steadfast commitment to sustainability , technology , and customer service , the Messegelände Hannover stands out as a premier destination for global events . EW
42 Issue 5 2024 www . exhibitionworld . co . uk