Germany
Shaping the future of exhibitions
Dr Jochen Köckler , CEO of Deutsche Messe AG , discusses how the Messegelände Hannover exhibition grounds are staying ahead of the game
n the competitive world
I of global exhibitions , Deutsche Messe AG is standing out as a leader in providing an advanced , sustainable , and customer-centric venue at its Messegelände Hannover exhibition grounds .
Offering state-of-the-art technology , flexibility , and a deep commitment to environmental sustainability , the venue is evolving into a preferred location for large-scale events , attracting exhibitors and visitors from all corners of the globe .
According to Dr Jochen Köckler , CEO of Deutsche Messe AG , the company ’ s success is driven by its relentless focus on quality and innovation . “ At Deutsche Messe , we are dedicated to ensuring that our exhibition grounds are not just up to date but future-proof ,” he says . “ We constantly evolve our services and infrastructure to offer exhibitors and visitors the best possible experience . Whether it ’ s technology , sustainability , or logistics , we strive to be at the forefront of the industry .”
A thriving hub for major events The numbers speak for themselves . In the first half of 2024 , Deutsche Messe AG welcomed approximately 230,000 visitors and 5,700 exhibitors to five of its flagship events in Hannover .
In addition , the venue hosted 14 guest events , including highprofile gatherings like the Hagebau Christmas Order Fair , organised by the Hagebau Group , and concerts by world-renowned bands like AC / DC . These events highlight not only the versatility of the venue but also its ability to attract a wide range of industries and audiences .
What sets the Messegelände Hannover apart is its capacity
Left : Five flagship expos have taken place in 2024 for flexibility . With numerous customisable spaces and entrances , the grounds can accommodate multiple events simultaneously without any logistical or operational overlap .
Whether it ’ s a trade fair , a corporate conference , or a live concert , each event enjoys its own unique identity , ensuring a seamless experience for both organisers and attendees .
“ We are incredibly proud of the flexibility our venue offers ,” Dr Köckler notes . “ We can host several large events at the same time without compromising the quality or experience of any of them . Our infrastructure allows each event to run independently , ensuring that exhibitors and visitors never feel crowded or disrupted .”
Global reach with local expertise Deutsche Messe AG ’ s influence extends far beyond the borders of Germany . The company operates with a global mindset , supported by seven subsidiaries and a network of international sales partners . This enables exhibitors from around the world to participate in its events easily , while also offering visitors a rich , diverse experience .
“ Globalisation has made it essential for us to provide exhibitors with the tools and resources they need to connect internationally ,” says Dr Köckler . “ Our global network allows us to facilitate business deals , partnerships , and international trade efficiently . Whether exhibitors need help with visa issues , media outreach , or logistical support , we are here to assist them every step of the way .” Deutsche Messe AG offers a comprehensive support system for exhibitors , whether they are veterans of the trade show circuit or firsttimers . The company helps exhibitors with everything from logistical coordination to public relations , ensuring that their presence at any event is a success .
www . exhibitionworld . co . uk Issue 5 2024 41