EW issue 1 2025 | Page 46

Report
40 leading exhibition industry companies . It includes detailed revenue breakdowns by segment and region , operational performance benchmarks , and company rankings .
As shown , the Top 40 exhibition companies returned to pre-Covid revenue levels in 2023 but with much slower growth compared to the pre-pandemic period . From 2010 to 2019 , the industry outpaced global GDP with a 5.8 % CAGR , led by pure organisers at 8.7 %. The postpandemic trajectory has been slower , with a 1.2 % CAGR from 2019 to 2023 . However , 2024 forecasts predict a strong 6.6 % year-over-year growth .
As shown above , analysis of global market shares among the Top 40 organisations reveals a fragmented industry , with the Top 40 now generating 38 % of total revenues – a 2 % increase from the previous year . A review of 2022 / 23 rolling averages against historical benchmarks ( 2008 / 09 ) emphasises the role of leaders like Informa in driving growth . Despite having the lowest revenue among top companies in 2008 / 09 , Informa has since achieved the fastest growth , primarily through acquisitions , ultimately establishing itself as the company with the highest turnover in our industry . In the ranking of the Top 20 companies
by pure event organising revenue , several changes can be observed with the top three – Informa , RX , and Clarion – generating more revenue in 2023 than the remaining 17 companies combined .
Market deep dives The report provides a comprehensive analysis of the exhibition markets in China , India , and the GCC , focusing on market size , key sectors , major exhibitions , prominent organisers , and future forecasts . The three regions exhibit distinct market dynamics , yet all share promising growth prospects .
In addition , as one of the most dynamic and rapidly evolving exhibition markets , Saudi Arabia is the focus of a dedicated section in the report . The analysis offers insights as well as an overview of market entry strategies for international organisers . It emphasises the role of partnerships and joint ventures to successfully navigate and thrive in this emerging and highly dynamic market .
Top global exhibitions : KPIs and pricing trends Measuring success in the exhibition industry requires a nuanced understanding of event metrics and pricing dynamics . This year ’ s newly
n If you are interested in finding out more about this year ’ s Global Industry Performance Review ( GIPR ), please see https :// bit . ly / GIPR2023 or contact Lorenzo Garbujo under lgarbujo @ jwc . eu . com
added top events monitoring chapter explores event KPIs and price levels across various sectors and geographies between 2019 and 2023 , providing benchmarks for performance metrics and pricing structures for over 200 exhibitions .
A comparative analysis of net rented space and visitor development across European industry segments in 2023 , relative to 2019 levels , reveals a mixed landscape . Sectors such as Energy & Environment and Tourism , Travel , and Education show strong growth , with development rates exceeding 130 %. Security & Defence also demonstrates solid performance . In contrast , sectors like Automotive and Consumer Goods report growth rates below 100 %, indicating slower recovery and reflecting structural challenges and shifting customer behaviours . The report also explores the pricing of exhibition space for key events worldwide . A comparison of average price levels across regions , reveals that the Middle East is the most expensive region for exhibition space , primarily due to its partially limited venue availability , followed by North America . Asia exhibits considerable price variability ; however , it is important to note that the reported price levels are heavily influenced by the Chinese market . In this context , the listed prices primarily apply to international exhibitors , while domestic exhibitors benefit from significantly lower rates ( also observed in India ).
At the country level , UAE leads globally with the highest average square metre price of 600 €/ m ², followed by Singapore and the UK . In contrast , major European markets like Germany , Spain , and Italy offer more affordable averages around € 250 / m ². EW
www . exhibitionworld . co . uk Issue 1 2025 47