EVOLVE Business and Professional Magazine November 2016 | Page 20

The Reality Revolution
Marketing with Augmented and Virtual Reality

R

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by Piros Pazaurek

eality” before smart phones and tablets was very different

the late cretaceous period, you could actually be. With AR you can

way we interact with the world around us in new and

about blending the digital visual world with the real world. Imagine

from reality today. Technology continually reinvents the

surprising ways. The good news is that two mind-blowing tech
innovations – augmented reality (AR) and virtual reality (VR)

— have creative and practical uses in day-to-day business and

marketing. AR and VR applications combine metaphysical elements

with the physical world to create a whole new interactive marketing
experience for your customers.
Augmented Reality
If you’re a bit behind on tech trends and feel like you’re living in

| 20 | EVOLVE BUSINESS AND PROFESSIONAL MAGAZINE

bring dinosaurs to life and supplant them into your reality! AR is all
your clients, using a smart phone or tablet to interact with your

company’s print brochure, experience live three-dimensional models
of your products and hear an audio recording that gives them a

sense of your company’s voice and message. Yes, AR can absolutely
add a whole new dimension to your marketing campaigns.

AR involves the use of a smart phone or tablet and an augmented

reality app. One of the leading AR apps is LARA. With this app,

the user simply points the device’s camera at a LARA-integrated

object and watches as a new version of reality emerges on the screen.