EVOLVE Business and Professional Magazine November 2016 | Page 20

The Reality Revolution Marketing with Augmented and Virtual Reality R “ by Piros Pazaurek eality” before smart phones and tablets was very different the late cretaceous period, you could actually be. With AR you can way we interact with the world around us in new and about blending the digital visual world with the real world. Imagine from reality today. Technology continually reinvents the surprising ways. The good news is that two mind-blowing tech innovations – augmented reality (AR) and virtual reality (VR) — have creative and practical uses in day-to-day business and marketing. AR and VR applications combine metaphysical elements with the physical world to create a whole new interactive marketing experience for your customers. Augmented Reality If you’re a bit behind on tech trends and feel like you’re living in | 20 | EVOLVE BUSINESS AND PROFESSIONAL MAGAZINE bring dinosaurs to life and supplant them into your reality! AR is all your clients, using a smart phone or tablet to interact with your company’s print brochure, experience live three-dimensional models of your products and hear an audio recording that gives them a sense of your company’s voice and message. Yes, AR can absolutely add a whole new dimension to your marketing campaigns. AR involves the use of a smart phone or tablet and an augmented reality app. One of the leading AR apps is LARA. With this app, the user simply points the device’s camera at a LARA-integrated object and watches as a new version of reality emerges on the screen.