EVOLVE Business and Professional Magazine November 2016 | Page 21

Give it a try. Download the LARA app for free from Google Play and interact with the world around us using a unique blend of Welcome to the new age where dinosaurs walk among us! highly adaptable applications puts extremely powerful tools or Apple Store and view the dinosaur picture on the next page. AR can not only change the way you see the world around you, it can change the way customers view your company and your products. The possibilities for using AR are unlimited. Print materials, videos, and landing pages can all be adapted to offer additional content using an AR app. Consider these practical uses for AR: •  Marketing campaigns (print flyers, brochures, catalogs) •  Exhibitions and events (live interaction and photo opportunities) playfulness and functionality. Combining AR or VR with multiple in your marketing arsenal. These techy tools are accessible to anyone. It’s time to break out of the mold and expand our reality. Need even more incentive? These new forms of communication are a great way to go green by cutting down on paper marketing products while still providing immersive visual information. Now, why not put technology to the test? If you can figure out what type of dinosaur is hiding in the picture above, send the correct answer to [email protected] and win a free onemonth subscription to LARA. Let’s make it live! •  Educational and training materials and classes •  Smart, interactive packaging •  Instructional materials (assembly instructions and new product schematics) •  Promotional events (hidden surprises and discounts). Virtual Reality Whereas AR adds digital elements to real world experiences, VR is an immersive experience of an alternate reality. Using it for business allows you to envelop your customers in a fully-realized, firsthand experience with your company, from anywhere on the planet. Imagine being able to broadcast events or showrooms to virtually anyone, allowing them to interact with people and products as if they were there, in person. VR can extend the reach of your brand exponentially. This form of communication is direct and powerful, allowing you Augmented Reality Makes EVOLVE Come Alive Bring EVOLVE to life with augmented reality! We have placed a number of augmented reality objects in this issue of EVOLVE to help illustrate its magical features. To enjoy the augmented EVOLVE experience, just follow these steps: 1. Download the free LARA App (search “lara app”) on your mobile device from the Apple Store, Google Play or  www.laraapp.com. 2. Point your smart phone or tablet to any page or image in this issue of EVOLVE with this LARA logo: to deliver your brand and products directly into the lap of cus