EVOLVE Business and Entrepreneur Magazine Greater Daytona Region - February 2022 | Page 18

Magic Night of Lights at the Speedway and Winter Wonderland on the weekends at ONE DAYTONA . They are not only fun to be a part of , but they both bring in different families over the course of the events .”
4 Rivers , Daytona Beach location
events continually bring community members and people from outside the area to our location ,” said Akins .
“ The Holiday Family event weekends are a favorite , such as
Good People : Staff Working In Tandem
Located directly across International Speedway Boulevard from the Daytona International Speedway itself , teamwork among the location ’ s 70 employees has made Hooters in Daytona Beach the number one store in the nation not only during Speedweeks but during Bike Week as well , according to Tim Baum , Vice President of Operations for Hooters of America .
“ The only other store that can compare is Augusta during the Master ’ s , that sets record sales weeks as well ,” said Baum , of the Daytona Beach store where 25 % of the location ’ s annual sales are generated in the two month period between February and March , each year .
Working his way up from an hourly employee position in 1992 , Baum has been with the organization for nearly 30 years . He ’ s seen a resurgence of the globally recognized brand and knows that while corporate-level executives Tim Baum
Bob Lloyd and Renny Miles at The Brickyard
| 14 | EVOLVE BUSINESS AND ENTREPRENEUR MAGAZINE