make company-wide decisions , the ‘ boots on the ground ’ staff members execute as the heart and soul of Hooters by working as a team .
“ Each year , we see not only new guests during these events , but we have guests that keep coming back year after year , which is a tribute to the team members in Daytona for the hospitality and service they provide to our guests ,” he said .
Customer Loyalty
“ I never met a stranger ,” says proprietor Renny Miles , and after more than 30 years in business , he means it . Many of those non-strangers have become lifelong customers . Miles has many NASCAR and bike teams frequent the Brickyard year after year . He even , on occasion , makes deliveries to the track … boosting a big sale day and spreading the Brickyard brand to all .
The Brickyard is a local ’ s spot , and when visitors come to town and stop in , they ’ re local too .
A fan favorite , the NASCAR-themed restaurant and lounge is ranked # 6 on TripAdvisor out of 272 restaurants in Daytona Beach for good reason , and it ’ s not just the sirloin Angus hamburgers and wings .
Whether it ’ s a couple he hasn ’ t seen in two years who ’ ve stopped in for lunch , a 20-year regular like Bob Lloyd , general counsel for Brown & Brown , or former race car driver and actor Paul Newman , Miles welcomes all his guests like friends .
“ This atmosphere and those burgers are impossible to beat ,” shared Lloyd , a 20-year patron of the Brickyard .
With a knack for consistency , Miles is as genuine as they come , a quality his loyal patrons appreciate .
“ Bike Week , Race Week , Spring Break and Motor Sports Week / DAYTONA 500 , we depend on all of it ,” he said . “ It all makes the bottom line at the end of the year . I have seen the time when I didn ’ t need special events , and I ’ ve been here 32 years , but that ’ s not today . Today we need everything we can get .”
Danielle Anderson has worked in the public relations and media industry for a decade . She started her career as a reporter for Flagler Broadcasting where she discovered her passion for telling the stories of communities in Florida .
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