Daytona Beach restaurant to its location at ONE DAYTONA , which is connected by a pedestrian overpass to the Daytona International Speedway and provides an all-access experience , from lodging and entertainment to shopping and eateries .
“ Our proximity to The Speedway is an amazing location for our Smokehouse ,” said Akins , attributing an estimated 60 % of revenue at the location to in-store dining by guests coming into the smokehouse from nearby events in the community .
“ The Speedway brings in guests from all over the state and country at multiple times during the year to experience 4Rivers . It gives us the chance to be in front of those new guests , some of whom are new to the area , and leads to long-term relationships . We love expanding our awareness in the community by participating in so many of the cool events that occur in the area ,” she said .
Leveraging both established signature events and ONE DAYTONA ’ s unique seasonal events in addition to their
Left : 4 Rivers Founder John Rivers ’ Book On Display Right : Carver Sal Maggiore serves guests at the ONE DAYTONA lcoation philanthropic giving in the community , 4 Rivers Smokehouse has steadily increased their name recognition among consumers , positively impacting sales .
“ The Art Festival is a perfect example of how ONE DAYTONA increased foot traffic during a non-peak time . The
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763 E 3rd Avenue • New Smyrna Beach , FL 775 W Granada Blvd • Ormond Beach , FL 3615 Clyde Morris Blvd • Port Orange , FL 1950 W Int ’ l Speedway Blvd • Daytona Beach , FL
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