Make Your Own Fireworks
To make things even more interesting, in
2011 we launched a networking website
to help entrepreneurs find the best
business networking events to attend,
from New York City to Miami Beach: www.
InkandescentNetworking.com.
Then, in 2012, we added new media
to the mix when we launched The
Inkandescent Radio Network: The Voice of
Entrepreneurs: www.InkandescentRadio.
com. Each day, we feature a new podcast
interview with entrepreneurs, authors,
artists, financial planners, truly amazing
women, and more.
In 2013 we decided to take our show on
the road when we launched our speakers
bureau,
www.InkandescentSpeakers.
com,
the topic of the speech I’ve been giving
all over the country. It’s also the heart of
our new book, “PR Rules: The Playbook —
The Entrepreneur’s Guide for Super-Sizing
Your Small Business.”
So take a page from our Playbook:
1. Create a stunning website
2. Develop an explosive PR campaign
3. Make a splash in the news
4. Write a column in a magazine and
launch your own radio show
5. Network wisely
6. Join a speakers bureau
7. Write a book
8. Pay it forward
Avoid the Trifecta of Small Business
Failure
Following the 8 Steps alone, though,
won’t ensure your firm’s success if
Embrace the 8 Steps to PR Success
you’re suffering from a malady that
afflicts many solopreneurs and leads
“Making your own fireworks” to the failure of their businesses.
is the foundation of our 8 Steps to PR Success,
18
Evolution Magazine/ December 2013
The good news is that there
are
approximately
11.5
million
entrepreneurs in the Untied States,
according to Babson College’s most
recent Global Entrepreneur Study. That’s
a 13% increase over last year. What’s
more, the study indicates that 534,000
people start businesses each month —
with an average investment of $15,000.
The bad news, according to the
Kaufman Index, is that almost half of all
entrepreneurs go out of business within
three years.
•
25% fail in year 1
•
36% fail in year 2
•
44% go out of business in year 3
As a PR and publishing company, we see
many entrepreneurs undermine their
success by embracing a mindset that’s
part of what we call, “The Trifecta of
Small Business Failure.”
These are the three mistakes we see
almost every entrepreneur make. Do any
of these sound like you?