Ah, the art of being
yourself and living
your dream — while
making enough
money to employ
others and grow
your marketshare.
Isn’t that every
entrepreneur’s goal?
to show the world what you know than in
thought-provoking and timely articles?
Our
monthly
magazine,
www.
BeInkandescent.com, now has more
than 2,500 searchable articles, 50,000+
subscribers, and gets hundreds of
thousands of visits a month. One key
to the magazine’s success is that each
issue is anchored by a theme specifically
chosen to resonate with readers.
From recent cover stories ranging from
“The Honesty Issue” in December 2012,
to “Conscious Capitalism” in April 2013,
to “The Rise of Women Entrepreneurs”
in October 2013, the theme of each
issue gives our columnists a new topic
to consider from the point of view of
their business and industry. In fact, each
issue reads like an e-book on the various
topics, and includes a Book of the Month,
restaurant and hotel reviews, and a
feature on one of the leaders from our
TrulyAmazingWomen.com series.
Hope with husband Michael Gibbs, the art director of The Inkandescent Group and
an award-winning illustrator and designer, MIchaelGibbs.com.
Pictured with Hope is Inkandescent Group’s Senior VP Kathleen McCarthy, who is
also the managing editor of Be Inkandescent magazine.
Plus, sharing new content online is what
google.com continues to make a priority
in its Search Engine Optimization, so these
regular articles are a great way to literally
“raise the profile” of an entrepreneur or
business. We also use the articles in each
client’s monthly newsletter, a monthly
press release, and on their website, which
feeds into our Power of 3 strategy.
www.evomag.co
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