•
The Control Freak. When it
comes to your business, have you ever
thought this, or said aloud: “I do it all by
myself,” “You’re not the boss of me,” or,
“Everything is horrible; the sky is falling!”
Many entrepreneurs have a tendency to
want to hold on tight to all the facets of
their business. After all, being in control
is why many people start their own
companies. But beware: No one is good
at everything, much less has the time
to think of, perfect, and execute all the
necessary tasks required to ensure their
business succeeds. So let go — delegate,
share, outsource! Collaboration is the key
to success.
•
The Small-Picture Person. Do
you understand the icing-and-cake
metaphor? If not, you may not be making
the most of your core competencies —
your “cake” — by leveraging them to
make more money. Start by identifying
your core competency, then step back
and look at the big picture. Find all
the revenue streams available — your
“icing” — and incorporate them into your
business. For example, if you are a chef and
you are only cooking for your restaurant,
then you are leaving money on the table.
Consider catering or selling some of your
products online, or in local coffee and tea
shops and farmer’s markets, and through
co-ops. Don’t aim just to just break even;
super-size your small business!
•
The Win-meister. If you’re a “winmeister,” the “win” comes only when you
beat someone else. If your competition
or colleagues have to lose for you to
win, you are operating on an outmoded,
inefficient philosophy. The paradigm
has shifted! Embrace the 21st-century
concept of winning — the win–win–win
— in which you win, your customer and
colleagues win, and so does the world
at large. The Millennials work under this
banner; if you’re not, you’ll likely miss out
on the next generation of sales.
No one knows that better than an
entrepreneur. At The Inkandescent
Group, we’re convinced the best way
to create customers — and successful,
sustainable businesses — is to be light.
That’s why we do everything we can to
help our clients, readers, and followers
develop strong PR and marketing
campaigns so they can glow and grow.
What sets us apart is the fact that we
insist on making this as fun as possible
for everyone we work with. We know
that most business owners love their
businesses. They think of their company
as their “baby,” and their team as a family.
So long as they stay focused on that,
getting their business in the limelight is
easy — and fantastically fun.
That’s why we love this quote from Monty
Python’s “Life of Brian,” which sums up
our philosophy of business, and life.
“When you’re chewing on life’s gristle,
don’t grumble, give a whistle. And
this’ll help things turn out for the best.
Always look on the bright side of life.
Always look on the light side of life.”
Forget the fear. Stop worrying so much
about what haven’t yet accomplished,
and set your sights on the fireworks
that are certain to come. Now go
out there and make some noise.
Here’s to your incredible, indelible,
Inkandescent success.
www.InkandescentPR.com.
Reach for the Stars
What’s our value-add to the business
community?
As business guru Peter Drucker said,
“The purpose of a business is to create a
customer.”
Photo Credits Steve Barrett
Photography,
www.stevebarrettphotography.biz