Evolution International Ltd Course Brochure V3.0 | Page 44

Twitter for Business
Twitter is a social media platform that is used by a
wide range of people, from celebrities, who use it
to communicate with their fans to companies and
brands who can use it to engage their customers
and attract new ones. It is also used by people for
the social aspect – to chat and share information
with friends. In fact, there is no restriction to who or
what can have a Twitter account and often a larger
company such as Starbucks will also have individual accounts for each
product such as Frappuccino’s and even individual store locations.
Using Twitter successfully requires a significant commitment of time –
being active is key to your success. It’s all about the image you create,
and the best‐viewed companies are the responsive ones. Twitter is a
real‐time information sharing network where users can share
messages, news, images, opinions and links via short bursts of
information called ‘tweets’ – these tweets have a character limit of 140
including spaces, which may sound very short but you might be
surprised at how much you can get into a little space and how much
influence that can have. Even though Twitter is a fairly simple service,
it’s still important to understand the mechanics of it thoroughly.
This course will cover the following modules:
Module Number
1
2
3
4
Module Name
An Introduction to Twitter
Getting Started on Twitter
Using Third-Party Applications
Being Social
Approved by: CPD
Duration: 55 minutes
Pass Required: 70%
Cost: £90.00 + VAT
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