Evolution International Ltd Course Brochure V3.0 | Page 43

Social Media for Business
The Internet has changed our lives both personally
and commercially. The boundaries between
personal and business communication are now
much less defined. Three quarters of us in the
developed world use the internet, and social media
has become a serious business marketing
technique with over 90% of businesses with an in‐
house marketing department using social media for marketing and
committing up to 20% of marketers time in that direction.
So far as your social media audience in concerned, 43% of people
aged 20‐29 spend more than 10 hours a week on social media sites.
The starting point in any social media activity for business is your
website or microsite and your social media activities will invariably be
referencing this site so the first measurement of success in your social
media activity will be the traffic you’re generating for your site through
social media channels This course is designed to assist people in
business to understand how social media techniques can be used as
an effective business marketing tool.
This course will cover the following modules:
Module Number
1
2
3
4
5
6
7
8
9
10
11
Module Name
Introduction
What is Social Media?
Introduction to POST Methodology
Websites and Microsites
Facebook
LinkedIn
Twitter
Blogging
Video
Bringing it all Together
Is Social Media Worth It?
Approved by: CPD Pass Required: 70%
Duration: 100 minutes Cost: £149.00 + VAT
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V3.0