Evolution International Ltd Course Brochure V3.0 | Page 42

Search Engine Optimisation for Business
Right now, potential customers will be searching
for your products and services ‐ and if they don’t
find their way to your site, you could be deferring
them to a competitor. Imagine if your website could
rank above your competitors’, using the kind of
search terms that turn your visitor traffic into
revenue.
When it’s done well, search engine marketing can
give search engines exactly what they need to put your website in a
prime position on Search Engine Results Pages. The key is
understanding what search engines need ‐ and since 90% of all
searches in the UK are via Google, this pretty much means
understanding Google. This course will explain the proven techniques
that will help you reach and maintain the number one results spot.
This course will cover the following modules:
Module Number
1
2
3
4
5
6
Module Name
Introduction to SEO
Link Building
On-Site SEO
Social Media as part of SEO
Local Search
Pay Per Click (PPC)
Approved by: CPD
Duration: 80 minutes
Pass Required: 70%
Cost: £149.00 + VAT
42
V3.0