Evolution International Ltd Course Brochure V3.0 | Página 41

LinkedIn for Business
Linkedin is a very well established and respected
social network with over 259 million users in more
than 200 countries. It’s known as “Facebook in a
Suit” or the most professional level of Social
networking for businesses. Linkedin is a very
valuable tool to find the key decision makers within
certain companies. It’s used for finding the best
point of contact, gaining familiarity with their background before a call
or sales pitch, making such contact much more effective.
It’s a social network for professional people. Normally a person would
create a Linkedin profile that would include career details and would
update their information periodically as to their current appointment. It
would often include a personal statement, personal web address and
possibly testimonials from employers and members of staff. If the
person has particular interests both professionally and personally, they
may subscribe to one or more interest groups to receive updates and
discussion opportunities.
Module Number
1
2
3
4
Module Name
Introduction to LinkedIn
Company Policies Relating to LinkedIn
How LinkedIn Works
Setting up your LinkedIn Profile
Approved by: CPD
Duration: 45 minutes
Pass Required: 70%
Cost: £90.00 + VAT
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