Evolution International Ltd Course Brochure V3.0 | Page 40

Digital Marketing
Facebook for Business
Facebook is the world’s largest social network.
With over a billion users it’s very likely that a
proportion of your target customer audience will
have a Facebook account. In the ‘Social Media for
Business’ course you’ll have been encouraged to
research and investigate the preferred social media
platforms used by your target audience, so you
should have a good idea at this point if Facebook is one of the right
platforms for you. Using Facebook in your business is about providing
an effective means for your customers to interact with you and connect
their friends to your business. Recommendation is the most powerful
way a potential customer can be connected to a business, particularly
when it’s being recommended by a friend. So, if you know that a
trusted friend likes a particular brand, you’re much more likely to
engage with that brand. Facebook is essentially a platform designed to
facilitate social interaction between people with whom you’ve already
established some mutual recognition.
This course will cover the following modules:
Module Number
1
2
3
4
5
6
7
8
Module Name
An Introduction to Facebook
Setting up a Facebook Brand Page
Administrating your Facebook Brand Page
Adding Content to your Brand Page
Custom Applications
Getting People to your Brand Page
Facebook Advertising
Getting Website Traffic from Facebook
Approved by: CPD
Duration: 80 minutes
Pass Required: 75%
Cost: £90.00 + VAT
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V3.0