When conducting my primary research on generation Z i found that although the platform isn't popular amongst the younger demographic it is still has the widest user database. Optimising features such as events, right hand banners and paid adverts; the platform will expand our exposure and can target filtered audiences. This is perfect for any consumer as we know brands are looking towards digital to source suppliers. By interacting with us; the algorithm will place our content high on our demographics news feed. From a podcast i was able to understand the consumer psychology behind the inactivity from the demographic due to high political content and the non visual display.