EVIDENT 11 | Page 55

A THEME OF 3.

The lines of 3 are interconnecting. This shows they are all belonging together. To a consumer visiting our feed it is clear to see our versatility when approaching a piece of work; acting as a portfolio.

EACH LINE IS DIFFERENT ATMOSPHERE

Our versatility is shown within the feed. This also gives the audience ideas on potential work we could create with them.

BRAND WORK

We can gain a following from tagging brands in our work. This will attract loyal brand followers as they live for an exclusive look into what is next.

HASHTAGS

Participating in popular hashtags will also increase our following. People respect brands who are young, funny and savvy.

BUSINESS ACCOUNT

Having our social as a business account means we can monitor consumer behaviour on the profile. We can see where our consumers viewed our profile, their age and also gives them an easier form of contact

TAGGING LOCATIONS

Within our stories we will be tagging locations. We do this in the hopes of being featured on their location story. This will attract an audience who are on their phones who are looking for something to do; to visit our pop up.

REGULAR CONTENT

Regular content will allow for our account to reach a wider audience. The more people are interacting with us, increases our opportunity on the Instagram algorithm.

INSTAGRAM ALGORITHM

Rewards posts with the most reach and high engagement:

- Be more active on stories;

such as polls or swipe up

option.

Rewards for being interactive with followers

- This is especially in the comments section

Rewards for speed of engagement

- Post at peak hours such

as 6pm