Snapchat was one of the most user active social media platforms found in my survey. Not currently used by many brands it gives us an opportunity to optimise a market that is empty.
We can captivate an audience with an average daily watch time of 60 minutes to user orientated content. From an educational stand point; the platform will be used as a way to benefit the consumer. This genuine approach will form a personal relationship with the viewer increasing brand loyalty
This platform is increasing in popularity and is a way to occupy the attention deficit demographic. With a subscription and post notification feature the audience is constantly reminded of our brand.