Everything You Need to Know to Sell Your Home! Dec. 2015 | Page 36

COMMON REAL ESTATE MYTHS
MYTH:
The Kevin Higgins Team sells a lot of real estate. Perhaps they are
too busy to pay attention to my listing.

TRUTH:
Just as great restaurants are always busy and superior doctors have a
heavy patient load, The Kevin Higgins Team’s success in marketing and
selling homes has resulted in a busy schedule. But like good restaurants and
doctors, Kevin has assembled a team of top-notch people to assist with all of
the details. The result is outstanding customer service and support. The long
list of satisfied clients speaks for itself.

MYTH:
A “discount” broker can do just as well and save me money.

TRUTH:
Successfully marketing a property in our competitive marketplace
takes skill and resources. All of the promotional costs such as photos,
brochures, printing, signs, advertisements, MLS fees, direct mail, etc. are
paid for by Kevin Higgins. How will a discount broker offer such a complete
marketing campaign? Does the discount broker have a team to personally
tend to your specific needs? Do they have a proven track record of success,
or are they just using the lower commission to try to win your business? Do
they have the expertise to guide you through the problems that often develop
during the closing process?
Remember that you only actually pay a brokerage fee if and when
your property sells. Many sellers have found that their commission with a
discount broker was really zero, because their property never sold! It is
interesting to note that a discount broker does not have a dominant market
share in any major city in the country.