Everything You Need to Know to Sell Your Home! Dec. 2015 | Page 37

MYTH: I should select the agent that suggests the highest list price. TRUTH: This is the oldest scam in real estate sales: Tell the seller what they want to hear, compliment the home, and agree to list it at an unrealistically high price just to get the listing. Then, after you have the listing for a few weeks, start telling the seller that they need to reduce the price. Kevin doesn’t play any games. Kevin provides a well researched computerized market analysis to determine the true realistic price that your home will bear in today’s marketplace. The decisions of which agent to list with and what price to ask are two completely separate decisions. Never select an Agent based on the price they suggest, rather, select your agent based on their CREDENTIALS and MARKETING PLAN, and then decide on price together! MYTH: Property condition is not that important to buyers. TRUTH: WRONG! A property in superior condition will sell faster and for a higher price than a home in average condition. Buyers purchase properties that are most appealing, and a home in great condition with a reasonable asking price always tops the list. Sellers that invest in necessary repairs and keep their home clean