Was Nintendo inspired by Marlboro? The new logo is simple and powerful.
These three kanji ' 任天堂 ' spell the name: 任( Nin) 天( ten) 堂( dō). To this day, they are used as official representation of the company in Japan. However, to suit a larger and more westernized market, they were supposed to appear more globalized. For that purpose, Nintendo diverted to a more westernized logo that is in use today. Nintendo has been a vigorous experimenter with its logo which probably reflects the fact that its logo has changed so many times before the current one. The current logo totally works.