Was Nintendo inspired by Marlboro ? The new logo is simple and powerful .
These three kanji ' 任天堂 ' spell the name : 任 ( Nin ) 天 ( ten ) 堂 ( dō ). To this day , they are used as official representation of the company in Japan . However , to suit a larger and more westernized market , they were supposed to appear more globalized . For that purpose , Nintendo diverted to a more westernized logo that is in use today . Nintendo has been a vigorous experimenter with its logo which probably reflects the fact that its logo has changed so many times before the current one . The current logo totally works .