Ford has always been a smasher- Elegant since forever.
The elegant script lettering was as elegant as Ford’ s entry to the market. The initial logo that accompanied the launch of Model a enjoyed special attention which relished the beginning of success of the company. The then-fashionable logo was produced with an art nouveau border. The logo then evolved further to entail long tail-end D and F with an updated version of script lettering. 1976 marked the beginning of logo that we identify today as Ford’ s symbolism. The blue oval lined with silver outline, and Ford’ s silver letter embedded on it has been iconic. Ford’ s loyalty to script lettering has been one of a kind, but totally works in the contemporary era too.